Online Marketing by Weblife Digital

Benefits of using Google Tag Manager

Written by Russell Judd | Jul 19, 2022 4:05:57 PM

Google Tag Manager is a tool which every website should be using. It's free, easy to set up and easy maintenance. If you are yet to take up google tag manager, then let's dive into what it is, and why you should have it.

1. What is Google Tag Manager and what does it do

Google Tag Manager is a free tool that helps you manage your website tags-including Google Analytics through a single interface. By using GTM, you can easily add, delete, and update your website tags without having to touch the code on your website. This can be especially helpful if you're not familiar with coding.

2. How to set up Google Tag Manager on your website

To set up Google Tag Manager on your website, you first need to create a GTM account. Then, you'll need to create a container for your website. The container will include all of the tags that you want to track, including Google Analytics.

Once you have created the container, you will need to copy the code provided by GTM and paste it into the code of your website. This will allow GTM to track all of the tags that you have placed in the container.

3. The benefits of using Google Tag Manager

There are several benefits of using Google Tag Manager for your website. Here are five of the most important ones:

If you're not familiar with coding or if you need to make changes to your website tags, GTM makes it easy to do so. You can add, delete, and update your tags without having to touch the code on your website.

a. GTM can save you a lot of time when it comes to managing your website tags. With GTM, you can make changes to your tags in one place, rather than having to update each tag individually.

b. GTM is a free tool, so you don't have to worry about paying for it. You can use GTM for as long as you want, and there are no hidden fees or costs.

c. GTM is a reliable tool that can help you manage your website tags. GTM is constantly being updated, so you can be sure that it will work properly and efficiently.

d. GTM is flexible and can be used for a variety of purposes. You can use GTM to manage all of your website tags, or you can use it to manage specific tags. GTM can also be used to create custom tags.

Overall, there are many benefits of using Google Tag Manager for your website. GTM is easy to use, saves time, is free, reliable, and flexible. If you're looking for a tool to help you manage your website tags, GTM is a great option.

4. How to use Google Tag Manager to track website visitors

If you're looking for an easy way to track website visitors, then Google Tag Manager is the tool for you. Here are a few ways that GTM can help you track your website traffic:

1. Add Google Analytics tracking code to your website with GTM. This will allow you to collect data on your website's traffic, including pageviews, unique visitors, and bounce rate.

2. Use GTM to add other tracking codes to your websites, such as Facebook pixels or LinkedIn insights. This can help you track conversions and better understand your website's audience.

3. Manage all your website tags in one place with GTM. This can save you time and frustration, especially if you have multiple tags on your website.

4. Easily make changes to your website tags with GTM. This can be helpful if you need to add or remove a tag from your website.

5. Get help from the Google Tag Manager team if you need it. They offer support through their help centre and forums.

Google Tag Manager is a powerful tool that can help you track your website traffic and understand your audience better. If you're not using GTM, then you're missing out on these five benefits.

5. How to use Google Tag Manager to track conversions

If you're looking for an efficient way to track conversions on your website, you should consider using Google Tag Manager. GTM makes it easy to add tracking code to your website without having to touch the code yourself. This can be helpful if you're not familiar with coding or if you need to make changes to your tracking code.

6. How to use Google Tag Manager to manage other tags

Google Tag Manager is a powerful free tool that allows you to manage other tags on your website. You can use GTM to add, delete, and update tags without having to touch the code on your website. This can be helpful if you're not familiar with coding or if you need to make changes to your tags.

Here are five benefits of using Google Tag Manager for your website:

1. You can save time by managing all your tags in one place.

2. GTM can help you avoid errors when adding or updating tags.

3. GTM can improve your website's performance by reducing the number of HTTP requests needed to load tags.

4. You can use GTM to preview and test tag changes before publishing them.

5. GTM can help you keep your website's code clean by separating tags from other codes.

Google Tag Manager is a helpful tool for managing website tags. It can save you time and help you avoid errors. GTM can also improve your website's performance and keep your code clean. If you're looking for a way to simplify tag management on your website, GTM is a good option to consider.

Conclusion

Google Tag Manager is a free tool that helps you manage your website tags-including Google Analytics through a single interface. By using GTM, you can easily add, delete, and update your website tags without having to touch the code on your website. This can be especially helpful if you're not familiar with coding or if you need to make changes