How to start PPC?

There's a lot to answer this question - everything from figuring out your goals and objectives, to understanding the different types of PPC ads, to building out your target keyword list. But assuming you're starting from scratch, here are a few things you'll need to get started with PPC:

1. A clear understanding of what you want to achieve with your PPC campaign. Are you looking to generate leads? Drive traffic to your website? Boost brand awareness? Knowing your goal will help you determine which metrics to track and how to measure success.

2. A budget for your PPC ads. How much you're willing to spend will depend on a number of factors, including the size of your target market and the competitiveness of your keywords.

3. A list of relevant keywords. Keyword research is essential for a successful PPC campaign. You'll need to identify the right keywords to target, as well as negative keywords (words you don't want your ad to show up for).

4. A PPC ad platform. There are a number of different ad platforms you can use for your PPC campaign, including Google AdWords, Bing Ads, and Facebook Ads.

5. A well-designed landing page. Once someone clicks on your ad, they should be taken to a relevant and effective landing page. This is where you'll convert visitors into leads or customers.

6. A tracking solution. In order to measure the success of your PPC campaign, you'll need to track key metrics like clicks, impressions, and conversions. There are a number of different tracking solutions available, including Google Analytics and Kissmetrics.

With these six components in place, you'll be well on your way to launching a successful PPC campaign.