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About Miller & Dougan

Renaissance Art!

Miller & Dougan is a successful online pet portrait retailer, specialising in the renaissance era for their portraits. Inspired by the Italian Renaissance masters, they decided to create a business that would allow pet owners to commission their own renaissance-style portraits of their beloved animals. The results are truly stunning, and the company has quickly gained a reputation for creating some of the most beautiful and realistic pet portraits available. In addition to their impressive artistic skills, Miller & Dougan are also excellent marketers, and their clever use of social media has helped them to build a large and loyal following. With their unique combination of talent, creativity and business acumen, it's clear that Miller & Dougan are poised for continued success in the years to come.

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THE PROBLEM

Getting the most from PPC

What do you get when a unique business business with a failing paid advertising campaign? You get Miller & Dougan, who have been running PPC ads since October 2019 with little to show for it. The christmas period saw a brief uptick in sales, but the first six months of 2020 have been a wash, with the company losing money each month. Under the current setup, there's a lot of wastage, preventing the client from getting the most from their ad spend. It's time for a change.

THE SOLUTION

Restructure 

the campaigns that had previously been setup were dated, with a lot of wasted spend. With this period of time in the paid marketing world being dominated by AI, you need to ensure you are making the most of Google's (in this case) technology. If you want to stay ahead of the competition and make the most of your budget, you need to ensure that your campaigns are up-to-date with best practices and using the best keywords for your business. 

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1-2

93

%

Increase in transactions
2-3

134

%

Increase in revenue
3-2

22

%

Increase in revenue per sale
THE RESULTS

Positive outcome

After working with us for a period of just over 4 weeks, we saw a massive increase in revenue, while spend increased, we was able to increase the value per transaction by 22% which has increased the ROI for the client. 

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